Parma, 20th September 2021 – Zebre Rugby Club is pleased to present its new main sponsor for the 2021/22 season.  It is non-other than Fiorini, a leading company in the design and production of paper bags.

Founded in 1947 in Senigallia (AN), Fiorini will be at the forefront alongside the federal franchise that participates in the two international tournaments United Rugby Championship and EPCR Challenge Cup against the best teams in Europe, United Kingdom and South Africa.

Attention to sustainable development, environmental protection and the welfare of people, whether employees, suppliers or customers, are the values that drive Fiorini and that also distinguish the club from Parma. The aim of the partnership will be to promote and develop new opportunities for growth and inclusion for all the people who live in and around the two companies.

Throughout the year Bisegni and his teammates will be ambassadors of their experience in top-level rugby, bringing the principles of respect, support and trust to the occasions of confrontation planned at Fiorini’s corporate headquarters, as well as at the Cittadella del Rugby in Parma, a sports centre of excellence managed by the Italian Rugby Union.

The Marche-based company now has more than 200 employees, several international offices and customers all over the world. A 100% made in Italy production and a capital made of skills, experience and emotions that Zebre Rugby Club is proud to be able to represent, both in Italy and abroad, in the prestigious rugby fields that from September to June host the international matches of coach Bradley’s XV.

As well as appearing on the front of the multicolour jersey, Fiorini’s logo will be prominently displayed on the sidelines of the Stadio Lanfranchi in Parma for the camera of the Italian broadcaster Mediaset and the important foreign TV stations that broadcast the cup and United Rugby Championship matches.

Statements from Zebre Rugby Club President Michele Dalai: “We are very proud to be able to announce the agreement with Fiorini, an understanding that goes beyond pure sponsorship and is instead based on shared values and the common desire to make rugby an instrument of training and education. I am personally grateful to Giovanni Fiorini for having chosen Zebre as a partner and I am convinced that together we can build a long and satisfying path”.

Words of appreciation for the partnership also from Giovanni Fiorini, President and CEO of Fiorini: “Rugby encapsulates many principles that are, or at least should be, an integral part of a business: common goal, teamwork, constant communication and sharing, respect for roles, always going beyond mere self-interest. Everyone must have a vision for the others and put added value into everything they do. For this reason, our partnership with Zebre is a great opportunity for growth”.


Fiorini is one of the largest producers of paper bags. Its sectors of reference are food, feed, seed and construction.

Founded in 1947, today Fiorini has more than 200 employees, several international locations and customers all over the world. 75% of the turnover is foreign. All production is Italian.

For Fiorini, investing in the growth of people is a key factor for company growth. People do not only mean employees, but also the territory and young people. This is why Fiorini is willing to carry out many activities dedicated to social issues.

Eleonora Malloni

Commercial Account Zebre Rugby Club

+39 3278608564

Sonia Cucchi

Corporate Communication & Marketing Manager Zebre Rugby Club

+39 3357696186

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